Candor Soap Co.
Candor Soap Co. provides bath and body products made with natural ingredients that clean, feed, and keep your skin healthy. Handmade for Men, Women, and Children. Gentle For All Skin Types.
Tasheka Edmond is a full time professional who was in search of a way to create another passive stream of income by doing something she enjoyed.
How to launch and build awareness for a skincare business in an overly saturated industry.
First, we identified who her ideal customers were and how her products could serve as a solution in their lives. Tasheka created a universal product that could be used by everyone. We decided to focus and market her business to a group of people who cared about the health of their skin or were conscious of the ingredients used because they may be prone to dryness, itchiness, inflammation, or redness. Once we were clear on who her target audience would be and what their expectations were, we designed a visually appealing brand identity for her small business. Tasheka’s collaboration with DankerLuna resulted in graphic design coaching, a brand identity design that included a style guide, logo, website, marketing collaterals for social media, retractable banners and table decor for craft shows and pop up events, business and info cards, and more!
Today, Tasheka confidently cultivates an authentic community of #candorpeople by being transparent with sharing original behind the scenes content of how her skincare products are made and what ingredients she uses in the process. Her insights on skin health make practicing a daily skincare regimen much easier and continues to remind her audience that you don't have to have a skin condition to care about the conditions of your skin. She can be found marketing her business in person at local craft shows in South Florida as well as daily online on Instagram and Facebook.