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6 ways to make Instagram work for your small business.

Updated: Jun 18

The internet is a marketplace and social media is a great place to start. Learn how to plan, design, and engage content that connects with your ideal customers online.



As a wannabe, newbie, or established Entrepreneur, we get that you have A LOT going on especially when you're doing it all by yourself. Your things to do list is never-ending, but it's still no excuse to neglect something that can really help your business grow. Whether you like it or not, you need to be active online cultivating your brand because the internet is a market place and that means using social media too! 


Here are 6 ACTIONABLE STEPS to help you get a head start on what you need to do to build and market your business online:

Create a cohesive look and feel for your brand and BE SOCIAL.


1 - Take better pictures.


Taking better pictures isn't just about hiring a professional photographer. It's also about taking picture that your audience want to see. People anticipate a certain type of content when they follow you, so make sure you are providing that need. Instagram provides "insights" which is information about the engagement you are getting on each of your post. Create content with this information in mind. Don't forget that photo aesthetics are still important. You can't go wrong with a good camera or smartphone, natural light, and capturing different angles! Yes, they are a big deal too.



2 - Switch up your hashtags.


Switching up your hashtags allows you to expand and reach more of your audience online. Every picture has a different topic, so make sure your hashtags match the content. Product hashtags shouldn't be used for service photos or behind the scenes shot unless its related.

Also, if you want to organically reach the people your business exist to serve, avoid using tags that have over 250-500K reach. Instagram has gone through so many changes and the algorithms require more work to show up on the top feed of your hashtags, unless you are the original creator. I'll tell you now...if you are starting from scratch, don't compete with the established influencers. Stay in your lane until you get to where you want to be.



3 - Avoid superficial and irrelevant topics.


Sounds a bit stalker-ish... but it works! The best way to find your customers online, is to know who they are and what they like. There are several ways to find them like using the hashtags, but a more guaranteed way is to to access them through who they are already following...your competitors. People in your industry have your customers, so go to their page and follow them! This will give your competitors followers an opportunity to expand their interest and learn more about your business and how you can serve them too. Don't be shy! Find them over at "whatchamacallit" and hit that FOLLOW button.



4 - Follow their followers.


Sounds a bit stalker-ish... but it works! The best way to find your customers online, is to know who they are and what they like. There are several ways to find them like using the hashtags, but a more guaranteed way is to to access them through who they are already following...your competitors. People in your industry have your customers, so go to their page and follow them! This will give your competitors followers an opportunity to expand their interest and learn more about your business and how you can serve them too. Don't be shy! Find them over at "whatchamacallit" and hit that FOLLOW button.



5 - Use Instagram features to improve your algorithm.


Instagram features help you stay up to date with the latest algorithm to connect and engage your audience. Reels for example, help you express your brand in different ways and create valuable content that is savable and sharable. Video content captures people attention too so incorporate it in your INSTAGRAM strategy alongside the pictures, captions, and hashtags.



6 - Plan. Design. Engage.


Building relationships require work on both sides. To continue to build your online presence and grow your following, you'll have to connect and acknowledge your followers efforts and feedback, comment on their posts every now and then, show support by liking pictures, and sharing content you relate to. Isn't this the same thing you want from them? This is where you really begin cultivating your relationship to secure brand loyalty for your business.


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