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HVN Scent Home Fragrance
- Product Based -
Heaven Scent Soy Candles is a collection of handmade products for aromatherapy at home or work. HVN scent mission is to be the home fragrance brand of choice helping people ignite long lasting memories with high quality fragrances.
My creative responsibilities
Heaven Scent Soy Candles was founded by Lori Jamison, who specializes in creating an ambiance through the use of beautifully handcrafted home fragrances. Our collaboration began in June 2019 before her relocation, when Lori decided it was time to develop her brand identity and create a marketing strategy that would appeal to her ideal customers.
My creative responsibilities were to help Lori discover her brand foundations such as her mission, vision, and values. Then, design original content that appealed to her audience online. Lori’s mission was to become the home fragrance brand of choice with a premium product that is pleasing to the eye and can be used as a home décor piece. To accomplish this, I created a brand style guide that would enhance her visual identity and help her stay consistent when she markets her business. Lori’s style guide defined what brand colors she associated with, typography, and graphic elements that would help customers identify her business in-person and online.
Together we revamped her logo and package design. As well as revamped the look and feel of her social media presence.
Success Stories
Heaven Scent Home Fragrance is a collection of products handmade for aromatherapy at home or work. Today, Lori continues to delegate with the tools we developed during our collaboration. She scales her business in-person at market events and collaborates with social media influencers to build awareness online. She aims to be the home fragrance brand of choice helping people ignite long lasting high quality fragrances in the comfort of their space.
My collaboration with Lori helped develop a digital experience for out of state clients. Her determination to be the home fragrance brand of choice is evident in her social media marketing strategies. She continues to be a great example of what happens when you are intentional with taking your business to the next level.
Check out Heaven Scent Home Fragrance for beautifully handcrafted candles and products for aromatherapy.