A long term plan to create an image in the
minds of your customers.
You can tell a strategy is successful when people develop a particular type of feeling towards a brand and know about the business and the product or service they provide. It all boils down to perception. How you are perceived and what you do for them. The stronger your customers feel about the experience you have to offer as a brand, the more likely you are to gain loyalty from them.
Why do you need a plan and what does it mean to be "strategic"?
If you really want to be "legit", you need a business plan. Contrary to what the popular social media trends promote, the “Just Do It” wave sounds good but can have you working harder than you need to. Yes, planning can be a tedious process, but it’s what puts you ahead in your business goals, skipping the need to go back and do the what needs to be done eventually.
What's it like working with a strategist?
Having someone who's done it before, makes things a lot easier. Our collaborations provides creative direction and exclusive one on one brand therapy sessions that help you clearly define yourself, your clients, your brand image and the emotional impact it needs to evoke action. Working with a strategist (a.k.a. An experienced graphic designer who uses design to solve problems), provides the creative help you need so you can focus on your craft.